Privacy policy

Last updated: October 18, 2025

1. Introduction

This Privacy Policy describes how Animo Design (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit our website, make a purchase, or otherwise use our services (“Services”).
Our store is hosted by Shopify, which provides the online e-commerce platform that allows us to sell our products to you.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

Animo Design
Lassvägen 27C, 975 61 Luleå, Sweden
Email: animo.design@outlook.com
We are the data controller for personal information collected via our store and related services.
For some platform-level features, Shopify may act as an independent controller — see Shopify’s Privacy Policy for details.

3. Personal Information We Collect

We collect the following categories of personal information depending on your interaction with our Services:

  • Contact details: name, email address, billing address.

  • Payment information: card details (processed securely by Shopify or your payment provider).

  • Order information: purchased items, download history, and transaction data.

  • Device and usage data: IP address, browser type, and activity on our site (via cookies or analytics tools).

  • Communications: messages or inquiries you send to us.

We do not collect unnecessary data beyond what’s needed to process your order and deliver your digital files.

4. Digital Products

We sell digital crochet pattern PDFs only. No physical products are shipped.
We collect only the information required to fulfill your digital order (for example, your email address to deliver your download link and receipt).

5. How We Use Your Information

We may use your personal information for the following purposes:

  • To provide and improve our Services — process orders, deliver downloads, and personalize your experience.

  • To communicate with you — send confirmations, updates, or customer support messages.

  • To market our products — send newsletters or show relevant ads (with your consent).

  • To prevent fraud and maintain security.

  • To comply with legal obligations such as accounting, tax reporting, and consumer protection laws.

6. Legal Bases for Processing (EEA/UK)

We process personal data under the following lawful bases:

  • Contract — to fulfill purchases and provide our Services.

  • Consent — for marketing emails and optional cookies.

  • Legitimate interests — to improve the store, prevent fraud, and personalize content (where not overridden by your rights).

  • Legal obligation — for compliance with EU and Swedish law (e.g., tax records).

7. Cookies & Similar Technologies

We use cookies and similar technologies to:

  • enable site functionality,

  • analyze website traffic, and

  • personalize advertising (if enabled).

Where required by law (e.g. in the EU/EEA), we ask for your consent via a cookie banner when you first visit our site.
You can change or withdraw your consent at any time using the cookie settings link in the banner.

8. Marketing & Communication Preferences

We send marketing emails only if you have opted in. You can unsubscribe anytime via the link in our emails.
We may also show you ads based on your activity on our website or other sites (only where legally permitted).

9. Sharing of Information

We may share your data with:

  • Shopify (store platform and payment processing).

  • Service providers who help us operate our store (e.g., email delivery, analytics, or advertising).

  • Legal authorities, if required by law.

We do not sell your personal data.

10. International Data Transfers

Shopify and our service providers may transfer and process your information outside your country, including in Canada and the United States.
When data is transferred from the EEA/UK, we rely on approved safeguards such as the EU Standard Contractual Clauses.

11. Data Retention

We retain order and transaction data for 7–10 years to comply with tax and accounting laws.
Marketing data is retained until you withdraw consent or after periods of inactivity.
Security logs are typically retained for up to 12 months.

12. Security

We use reasonable administrative, technical, and physical safeguards to protect your information.
While no system is completely secure, Shopify uses strong encryption and industry-standard protections for payment and account data.

13. Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from anyone under 13 years old (or under the age of digital consent in the EEA/UK).
If you believe a child has provided personal information, contact us to request deletion.

14. Your Rights

Depending on where you live, you may have rights to:

  • access, correct, or delete your personal information,

  • withdraw consent (for example, from marketing),

  • object to certain processing,

  • restrict processing, and

  • receive a copy of your data (portability).

To exercise these rights, contact us at animo.design@outlook.com.
If you are in the EEA/UK, you may also lodge a complaint with your local data protection authority.

15. Relationship with Shopify

Shopify processes certain personal data as part of providing the store infrastructure.
You can learn more about how Shopify handles customer data and your rights at:
👉 https://privacy.shopify.com

16. Updates to This Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes.
We will post the updated version here and revise the “Last updated” date above.

17. Contact

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Animo Design
Email: animo.design@outlook.com
Address: Lassvägen 27C, 975 61 Luleå, Sweden